Supporting organizations as they refine strategy, elevate communication, and create alignment.
We help executives strengthen their marketing direction, align their teams, and build systems that support steady, sustainable growth. Our work centers on clear positioning, purposeful strategy, and a disciplined approach to execution.
Empowering Growth with Strategic Insight
See how a clear strategy and aligned execution help organizations create more consistent growth and strengthen their presence in the market.
Sales and Marketing Alignment
Creating better collaboration between teams to improve efficiency and support stronger revenue outcomes.
Predictable Pipeline Development
Shaping clear, achievable plans that generate reliable opportunities and improve conversion across the customer journey.
Long-Term Growth Systems
Building practical, sustainable frameworks that help organizations adapt, scale, and maintain momentum over time.
About the Founder
Jonathan Swafford
Jonathan founded Swafford & Co. after nearly two decades working across startups, mid-market companies, and global organizations. His experience spans marketing, sales, operations, and technology, giving him a clear, practical understanding of how companies grow and how customers make decisions.
He’s worked with businesses from $5M to $500M+ in revenue, building strategy, clarifying positioning, and shaping systems that remove friction and improve execution. Jonathan is known for simplifying complex problems, aligning teams, and using modern tools — including AI — to create smarter, faster, more consistent marketing.
His philosophy:
Lead with the customer. Focus on clarity. Move with urgency. Deliver results that actually matter.